How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

  1. López, M.
  2. Sicilia, M.
  3. Verlegh, P.W.J.
Journal:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Year of publication: 2022

Volume: 16

Issue: 1

Pages: 154-171

Type: Article

DOI: 10.1108/JRIM-03-2020-0059 GOOGLE SCHOLAR
Data source: Scopus