Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

  1. López, M.
  2. Sicilia, M.
  3. Moyeda-Carabaza, A.A.
Revue:
Internet Research

ISSN: 1066-2243

Année de publication: 2017

Volumen: 27

Número: 1

Pages: 21-51

Type: Article

DOI: 10.1108/INTR-12-2013-0258 GOOGLE SCHOLAR
La source de données: Scopus