Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

  1. López, M.
  2. Sicilia, M.
  3. Moyeda-Carabaza, A.A.
Aldizkaria:
Internet Research

ISSN: 1066-2243

Argitalpen urtea: 2017

Alea: 27

Zenbakia: 1

Orrialdeak: 21-51

Mota: Artikulua

DOI: 10.1108/INTR-12-2013-0258 GOOGLE SCHOLAR
Datuen iturria: Scopus