Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

  1. López, M.
  2. Sicilia, M.
  3. Moyeda-Carabaza, A.A.
Journal:
Internet Research

ISSN: 1066-2243

Year of publication: 2017

Volume: 27

Issue: 1

Pages: 21-51

Type: Article

DOI: 10.1108/INTR-12-2013-0258 GOOGLE SCHOLAR
Data source: Scopus