Brand experimental value versus brand functional value: which matters more for the brand?

  1. Delgado-Ballester, E.
  2. Fernandez Sabiote, E.
Aldizkaria:
European Journal of Marketing

ISSN: 0309-0566

Argitalpen urtea: 2015

Alea: 49

Zenbakia: 11-12

Orrialdeak: 1857-1879

Mota: Artikulua

DOI: 10.1108/EJM-02-2014-0129 GOOGLE SCHOLAR
Datuen iturria: Scopus