Brand experimental value versus brand functional value: which matters more for the brand?

  1. Delgado-Ballester, E.
  2. Fernandez Sabiote, E.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2015

Volume: 49

Issue: 11-12

Pages: 1857-1879

Type: Article

DOI: 10.1108/EJM-02-2014-0129 GOOGLE SCHOLAR
Data source: Scopus