The role of affiliation, attractiveness and personal connection in consumer-company identification
ISSN: 0309-0566
Année de publication: 2013
Volumen: 47
Número: 3
Pages: 655-673
Type: Article
ISSN: 0309-0566
Année de publication: 2013
Volumen: 47
Número: 3
Pages: 655-673
Type: Article