The role of affiliation, attractiveness and personal connection in consumer-company identification

  1. Marín, L.
  2. de Maya, S.R.
Aldizkaria:
European Journal of Marketing

ISSN: 0309-0566

Argitalpen urtea: 2013

Alea: 47

Zenbakia: 3

Orrialdeak: 655-673

Mota: Artikulua

DOI: 10.1108/03090561311297526 GOOGLE SCHOLAR
Datuen iturria: Scopus