The role of affiliation, attractiveness and personal connection in consumer-company identification

  1. Marín, L.
  2. de Maya, S.R.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2013

Volume: 47

Issue: 3

Pages: 655-673

Type: Article

DOI: 10.1108/03090561311297526 GOOGLE SCHOLAR
Data source: Scopus