Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness

  1. Molina-Castillo, F.-J.
  2. Jimenez-Jimenez, D.
  3. Munuera-Aleman, J.-L.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2011

Alea: 40

Zenbakia: 7

Orrialdeak: 1172-1182

Mota: Artikulua

DOI: 10.1016/J.INDMARMAN.2010.12.017 GOOGLE SCHOLAR
Datuen iturria: Scopus