Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness

  1. Molina-Castillo, F.-J.
  2. Jimenez-Jimenez, D.
  3. Munuera-Aleman, J.-L.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2011

Volume: 40

Issue: 7

Pages: 1172-1182

Type: Article

DOI: 10.1016/J.INDMARMAN.2010.12.017 GOOGLE SCHOLAR
Data source: Scopus