Effectiveness of price discounts and premium promotions

  1. Delgado-Ballester, E.
  2. Palazon, M.
Revue:
Psychology and Marketing

ISSN: 0742-6046,  1520-6793

Année de publication: 2009

Volumen: 26

Número: 12

Pages: 1108-1129

Type: Article

DOI: 10.1002/MAR.20315 GOOGLE SCHOLAR
La source de données: Scopus