Effectiveness of price discounts and premium promotions

  1. Delgado-Ballester, E.
  2. Palazon, M.
Journal:
Psychology and Marketing

ISSN: 0742-6046,  1520-6793

Year of publication: 2009

Volume: 26

Issue: 12

Pages: 1108-1129

Type: Article

DOI: 10.1002/MAR.20315 GOOGLE SCHOLAR
Data source: Scopus