"I need you too!" Corporate identity attractiveness for consumers and the role of social responsibility

  1. Marin, L.
  2. Ruiz, S.
Revue:
Journal of Business Ethics

ISSN: 0167-4544,  1573-0697

Année de publication: 2007

Volumen: 71

Número: 3

Pages: 245-260

Type: Article

DOI: 10.1007/S10551-006-9137-Y GOOGLE SCHOLAR
La source de données: Scopus