"I need you too!" Corporate identity attractiveness for consumers and the role of social responsibility

  1. Marin, L.
  2. Ruiz, S.
Aldizkaria:
Journal of Business Ethics

ISSN: 0167-4544,  1573-0697

Argitalpen urtea: 2007

Alea: 71

Zenbakia: 3

Orrialdeak: 245-260

Mota: Artikulua

DOI: 10.1007/S10551-006-9137-Y GOOGLE SCHOLAR
Datuen iturria: Scopus