Brand-generated social media content and its differential impact on loyalty program members
- Hernández-Ortega, B.I.
- Stanko, M.A.
- Rishika, R.
- Molina-Castillo, F.-J.
- Franco, J.
ISSN: 1552-7824, 0092-0703
Argitalpen urtea: 2022
Alea: 50
Zenbakia: 5
Orrialdeak: 1071-1090
Mota: Artikulua