Brand-generated social media content and its differential impact on loyalty program members

  1. Hernández-Ortega, B.I.
  2. Stanko, M.A.
  3. Rishika, R.
  4. Molina-Castillo, F.-J.
  5. Franco, J.
Journal:
Journal of the Academy of Marketing Science

ISSN: 1552-7824,  0092-0703

Year of publication: 2022

Volume: 50

Issue: 5

Pages: 1071-1090

Type: Article

DOI: 10.1007/S11747-022-00869-4 GOOGLE SCHOLAR
Data source: Scopus