When hedonic products help regulate my mood

  1. López López, I.
  2. Ruiz de Maya, S.
Revue:
Marketing Letters

ISSN: 0923-0645

Année de publication: 2012

Volumen: 23

Número: 3

Pages: 701-717

Type: Article

DOI: 10.1007/S11002-012-9172-7 GOOGLE SCHOLAR