When hedonic products help regulate my mood

  1. López López, I.
  2. Ruiz de Maya, S.
Journal:
Marketing Letters

ISSN: 0923-0645

Year of publication: 2012

Volume: 23

Issue: 3

Pages: 701-717

Type: Article

DOI: 10.1007/S11002-012-9172-7 GOOGLE SCHOLAR