Jenny Peláez Muñoz-rekin lankidetzan egindako argitalpenak (2)

2020

  1. Anthropomorphized vs objectified brands: which brand version is more loved?

    European journal of management and business economics, Vol. 29, Núm. 2, pp. 150-165

2017

  1. This anthropomorphised brand is so loveable: the role of self-brand integration

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 89-101