Publicacións nas que colabora con Alicia Maria Rubio Bañon (3)

2018

  1. The role of identification in consumers' evaluations of brand extensions

    Frontiers in Psychology, Vol. 9, Núm. DEC

2012

  1. Competitiveness as a Strategic Outcome of Corporate Social Responsibility

    Corporate Social Responsibility and Environmental Management, Vol. 19, Núm. 6, pp. 364-376

2009

  1. The role of identity salience in the effects of corporate social responsibility on consumer behavior

    Journal of Business Ethics, Vol. 84, Núm. 1, pp. 65-78