Salvador
Ruiz De Maya
Catedraticos de Universidad
Sylvia
López Davis
Publications by the researcher in collaboration with Sylvia López Davis (2)
2017
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Introducing Personal Social Responsibility as a key element to upgrade CSR
Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 146-163
2015
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Consumer social responsibility as approach to corporate social responsibility.
En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 63-78