Introducing Personal Social Responsibility as a key element to upgrade CSR

  1. S. López Davis 1
  2. L. Marín Rives
  3. S. Ruiz de Maya
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Revista:
Spanish journal of marketing-ESIC

ISSN: 2444-9695,  2444-9709

Año de publicación: 2017

Volumen: 21

Número: 2

Páginas: 146-163

Tipo: Artículo

DOI: 10.1016/J.SJME.2017.04.001 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Spanish journal of marketing-ESIC

Resumen

La responsabilidad social corporativa ha surgido como respuesta a la demanda creciente de las empresas de contar con organizaciones públicas y privadas más responsables, éticas, transparentes y respetables. Sin embargo, estas estrategias corporativas no pueden constituir una realidad sin una evolución paralela de los comportamientos individuales responsables, en línea con las premisas y valores reivindicados que van ganando espacio en los ámbitos sociales y económicos. Aunque la literatura sobre el comportamiento del consumidor ha abordado con corrección las nuevas tendencias del consumo ético durante las últimas décadas, los ciudadanos deberían ser responsables, no sólo de sus elecciones sobre compras, sino también de la influencia que tendrán sus acciones y decisiones diarias en las esferas económicas, sociales y ambientales de la vida. Este artículo introduce la responsabilidad social personal como nuevo concepto, basado en los conceptos de la responsabilidad social corporativa, y aportando un marco teórico como punto de partida para la investigación empírica futura.

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