Maria Rocio
Rodriguez Herrera
Profesores Titulares de Universidad
Sergio
Roman Nicolas
Catedraticos de Universidad
Publicaciones en las que colabora con Sergio Roman Nicolas (11)
2018
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Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction
Journal of Business and Industrial Marketing, Vol. 33, Núm. 5, pp. 651-664
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Comparing the life-cycles of service sales between buyers and sellers in business relationships through a teleological lens
International Journal of Business Excellence, Vol. 15, Núm. 1, pp. 95-113
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Examining Sales and Purchase Approaches in Complex Business Relationships: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 607-608
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Teleological sales and purchase approaches in complex business relationships – customers’ expectations before and perceptions after purchase
Journal of Business and Industrial Marketing, Vol. 33, Núm. 4, pp. 523-538
2017
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Do Mobile Technology Tools Reduce Job Stress Among Salespeople? An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1235-1236
2016
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Antecedents and Consequences of Sales Force Technology Use
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 983-984
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The Influence of Sales Force Technology Use on Performance: The Study of Mediating and Moderating Effects
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 93-94
2015
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The influence of sales force technology use on outcome performance
Journal of Business and Industrial Marketing, Vol. 30, Núm. 6, pp. 771-783
2011
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Desconfianza hacia la venta tradicional y electrónica: un estudio sobre el perfil del consumidor desconfiado
Universia Business Review, Núm. 31, pp. 132-155
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Determinantes sobre la evaluación en torno a los comportamientos de venta étnicamente cuestionables
Boletín económico de ICE, Información Comercial Española, Núm. 3004, pp. 39-52
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¿Cómo podemos distinguir a los vendedores éticos de los que no lo son?: Implicaciones para el proceso de selección y formación de los comerciales
Management Letters / Cuadernos de Gestión, Vol. 11, Núm. 1, pp. 85-100