Publicacións en colaboración con investigadores/as de Michigan State University (2)

2013

  1. Product quality as a formative index: Evaluating an alternative measurement approach

    Journal of Product Innovation Management, Vol. 30, Núm. 2, pp. 380-398

2011

  1. Product quality and new product performance: The role of network externalities and switching costs

    Journal of Product Innovation Management, Vol. 28, Núm. 6, pp. 915-929