Jose Luis
Munuera Aleman
Catedraticos de Universidad
Michigan State University
East Lansing, Estados UnidosPublicaciones en colaboración con investigadores/as de Michigan State University (2)
2013
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Product quality as a formative index: Evaluating an alternative measurement approach
Journal of Product Innovation Management, Vol. 30, Núm. 2, pp. 380-398
2011
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Product quality and new product performance: The role of network externalities and switching costs
Journal of Product Innovation Management, Vol. 28, Núm. 6, pp. 915-929