Publicaciones en colaboración con investigadores/as de Universidad Miguel Hernández de Elche (2)

2023

  1. Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

    Electronic Commerce Research, Vol. 23, Núm. 2, pp. 739-783

2019

  1. The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

    Journal of Interactive Marketing, Vol. 47, pp. 35-52