Publicaciones en las que colabora con Maria Sicilia Piñero (25)

2023

  1. The combined effect of front-of-package labels and influencer recommendations on food choice decisions

    Appetite, Vol. 191

  2. What Do We Know About Influencers on Social Media? Toward a New Conceptualization and Classification of Influencers

    The Palgrave Handbook of Interactive Marketing (Springer International Publishing), pp. 593-622

2022

  1. How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

    Journal of Research in Interactive Marketing, Vol. 16, Núm. 1, pp. 154-171

  2. The customer journey: a proposal of indicators to evaluate integration and customer orientation

    Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 528-559

2021

  1. Marketing en redes sociales

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  2. The evaluation of the consumer journey through omnichannel integration: A proposal of indicators

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. El escape room como elemento motivador del aprendizaje y de ayuda en la adquisición de competencias

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020

  2. Intentional vs. unintentional influences of social media friends

    Electronic Commerce Research and Applications, Vol. 42

2018

  1. What drives crowdfunding participation? The influence of personal and social traits

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 163-182

2017

  1. "click like if you like it": The effect of directional posts on social network sites

    Online Information Review, Vol. 41, Núm. 5, pp. 672-690

  2. Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

    Internet Research, Vol. 27, Núm. 1, pp. 21-51

2016

  1. Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188

  2. WOM Marketing in Social Media

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 149-168

2015

  1. The influence of “Facebook friends” on the intention to join brand pages

    Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595

2014

  1. El bloguero en campañas de marketing boca a boca

    Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas

  2. How to develop WOM marketing

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 720-737

  3. How to develop WOM marketing

    Electronic Payment Systems for Competitive Advantage in E-Commerce (IGI Global), pp. 30-47

2013

  1. Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico

    Revista española de investigación de marketing, Vol. 17, Núm. 1, pp. 7-38

  2. How WOM marketing contributes to new product adoption: Testing competitive communication strategies

    European Journal of Marketing, Vol. 47, Núm. 7, pp. 1089-1114

  3. La formación de actitudes en la elección de un destino turístico: el caso de Londres

    Casos de comportamiento del consumidor: reflexiones para la dirección de marketing (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 201-209