Marketing
Universidad Autónoma de Madrid
Madrid, EspañaPublicacións en colaboración con investigadores/as de Universidad Autónoma de Madrid (3)
2012
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Mobile advertising avoidance: Exploring the role of ubiquity
Electronic Markets, Vol. 22, Núm. 3, pp. 169-183
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Privacy concerns in quick response code mobile promotion: The role of social anxiety and situational involvement
International Journal of Electronic Commerce
2003
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Development and validation of a brand trust scale
International Journal of Market Research, Vol. 45, Núm. 1, pp. 35-53