Universidad Autónoma de Madrid-ko ikertzaileekin lankidetzan egindako argitalpenak (3)

2012

  1. Mobile advertising avoidance: Exploring the role of ubiquity

    Electronic Markets, Vol. 22, Núm. 3, pp. 169-183

  2. Privacy concerns in quick response code mobile promotion: The role of social anxiety and situational involvement

    International Journal of Electronic Commerce

2003

  1. Development and validation of a brand trust scale

    International Journal of Market Research, Vol. 45, Núm. 1, pp. 35-53