Publicaciones en colaboración con investigadores/as de Universidad Católica del Norte (5)

2017

  1. Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

    Internet Research, Vol. 27, Núm. 1, pp. 21-51

2016

  1. Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188

  2. WOM Marketing in Social Media

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 149-168

2015

  1. The influence of “Facebook friends” on the intention to join brand pages

    Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595

  2. Town centre management: How web interactivity influences the image of a tourist destination

    Journal of Urban Regeneration and Renewal, Vol. 8, Núm. 4, pp. 356-366