Marketing
Universidad Católica del Norte
Antofagasta, ChilePublicacións en colaboración con investigadores/as de Universidad Católica del Norte (5)
2017
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Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
Internet Research, Vol. 27, Núm. 1, pp. 21-51
2016
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Brand Pages as a Communication Tool: A State of the Art and a Research Agenda
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188
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WOM Marketing in Social Media
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 149-168
2015
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The influence of “Facebook friends” on the intention to join brand pages
Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595
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Town centre management: How web interactivity influences the image of a tourist destination
Journal of Urban Regeneration and Renewal, Vol. 8, Núm. 4, pp. 356-366