Política, uso de medios y polarización afectiva en España

  1. Crespo Martínez, Ismael
  2. Melero-López, Inmaculada
  3. Mora Rodríguez, Alberto
  4. Rojo Martínez, José Miguel
Revue:
Revista Mediterránea de Comunicación: Mediterranean Journal of Communication

ISSN: 1989-872X

Année de publication: 2024

Volumen: 15

Número: 2

Pages: 285-302

Type: Article

DOI: 10.14198/MEDCOM.26681 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

D'autres publications dans: Revista Mediterránea de Comunicación: Mediterranean Journal of Communication

Projets liés

"Polarización Afectiva en la Región de Murcia. Un Estudio sobre Sus Causas" (Proyecto Polariza)

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Résumé

Esta investigación estudia la relación que existe entre la frecuencia con la que se consume información de carácter político a través de distintos medios (televisión, redes sociales y periódicos digitales) y la polarización afectiva individual, tanto respecto a los partidos en sentido abstracto como respecto a los líderes de esos partidos. Con el fin de analizar esta relación, se emplean datos de la II Encuesta Nacional de Polarización Política en España, realizada en el año 2022 por el CEMOP, y se lleva a cabo, primero, un análisis de diferencias de medias con la prueba ANOVA, para más tarde aplicar modelos de regresión lineal múltiple que permiten comprobar la influencia de la frecuencia de uso de medios en las actitudes afectivas de los españoles. Los resultados confirman que aquellos individuos que consumen de forma más recurrente noticias son también los que de media están más polarizados y, al mismo tiempo, se constata que el mayor consumo de información a través de redes sociales y de periódicos digitales incrementa la polarización afectiva individual respecto a los partidos y a sus líderes. Cuanto más intensamente se consume información política, más aumenta la probabilidad de entrar en contacto con contenidos polarizantes y los efectos cognitivos y actitudinales de los medios se harán más presentes.

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