Construcción de una Ontología para Marketing Político

  1. Guedea-Noriega, Héctor Hiram
  2. García-Sánchez, Francisco
Journal:
Tecnología Educativa Revista CONAIC

ISSN: 2395-9061

Year of publication: 2020

Volume: 7

Issue: 1

Pages: 38-44

Type: Article

DOI: 10.32671/TERC.V7I1.14 GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Tecnología Educativa Revista CONAIC

Abstract

In recent years, political marketing has obtained a fundamental role as a tool to obtain successful electoral results.Political marketing processes bring together a series of research, planning, management and communication techniques.However, in order to design and execute political marketing strategies with a positive impact on the population, it is necessaryto obtain, manage and analyze the information correctly. One of the biggest challenges in obtaining a unique knowledge baseis the heterogeneity of data sources. Semantic technologies, in general, and ontologies, in particular, allow creating ahomogeneous base of information, on which to infer knowledge and perform data analysis. This work presents an ontology forpolitical marketing that will serve to create a knowledge base in this domain

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