Publicidad y juguetes¿se ajusta la publicidad de juguetes a la normativa y a los códigos de regulación?

  1. Esther Martínez Pastor 1
  2. Miguel Ángel Nicolás 2
  3. Carmen Gaona Pisonero 1
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

  2. 2 Universidad Católica San Antonio
    info

    Universidad Católica San Antonio

    Murcia, España

    ROR https://ror.org/05b1rsv17

Libro:
Actas del I Congreso Internacional de Comunicación Infantil: un debate sobre técnicas, efectos y cuestiones éticas
  1. PATRICIA NUÑEZ (coord.)
  2. Antón Álvarez Ruiz (coord.)

Editorial: icono14.net ; Universidad Complutense de Madrid

Ano de publicación: 2014

Páxinas: 165-176

Congreso: Congreso Internacional de Comunicación Infantil (1. 2014. Madrid)

Tipo: Achega congreso

DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Resumo

The main objective of this research is to analyze the television ads for toys at Christmas2013/14. The study verifies compliance with standards and codes of self-regulation of theEuropean Union and Spanish. The study sample are 119 spots broadcast at Christmas inthe 2013-14 in the generalist and specialist whose content is aimed at children. The resultsof work collect statistical data relating to the variables analyzed, focusing on those aspectsthat have the most significant irregularities detected. Although there are areas for improvement, the paper highlights the performance of the rule by the advertisements analyzed,such as aspects of the express indication of the product price or product size.

Fonte de datos: Dialnet