What Do We Know About Influencers on Social Media? Toward a New Conceptualization and Classification of Influencers

  1. Sicilia, M.
  2. López, M.
Book:
The Palgrave Handbook of Interactive Marketing

ISBN: 9783031149603

Year of publication: 2023

Pages: 593-622

Type: Book chapter

DOI: 10.1007/978-3-031-14961-0_26 GOOGLE SCHOLAR
Data source: Scopus