What Do We Know About Influencers on Social Media? Toward a New Conceptualization and Classification of Influencers

  1. Sicilia, M.
  2. López, M.
Buch:
The Palgrave Handbook of Interactive Marketing

ISBN: 9783031149603

Datum der Publikation: 2023

Seiten: 593-622

Art: Buch-Kapitel

DOI: 10.1007/978-3-031-14961-0_26 GOOGLE SCHOLAR
Datenquelle: Scopus