A search for theoretical plurality in new product launch
- Calantone, R.
- Molina-Castillo, F.-J.
ISSN: 2163-9167, 2163-9159
Argitalpen urtea: 2015
Alea: 25
Zenbakia: 1
Orrialdeak: 49-58
Mota: Artikulua
Aldizkaria:
Journal of Global Scholars of Marketing Science: Bridging Asia and the World