The Reference Group as Antecedent of Gray Market Participation: An Empirical Analysis

  1. Gimeno-Arias, F.
  2. Santos-Jaén, J.M.
  3. León-Gomez, A.
Aldizkaria:
Journal of Business-to-Business Marketing

ISSN: 1547-0628,  1051-712X

Argitalpen urtea: 2023

Alea: 30

Zenbakia: 1

Orrialdeak: 45-61

Mota: Artikulua

DOI: 10.1080/1051712X.2023.2180697 GOOGLE SCHOLAR
Datuen iturria: Scopus