A 2020 perspective on “A novel methodology for optimizing display advertising campaigns using genetic algorithms”

  1. Miralles-Pechuán, L.
  2. Ponce, H.
  3. Martínez-Villaseñor, L.
Journal:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Year of publication: 2020

Volume: 40

Type: Article

DOI: 10.1016/J.ELERAP.2020.100953 GOOGLE SCHOLAR