The evaluation of the consumer journey through omnichannel integrationA proposal of indicators

  1. Mariola Palazón 1
  2. Manuela López 1
  3. Inés López 1
  4. María Sicilia 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Liburua:
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
  1. Lucía Porcu (coord.)
  2. Salvador del Barrio García (coord.)

Argitaletxea: Editorial Universidad de Granada ; Universidad de Granada

ISBN: 9788433868312

Argitalpen urtea: 2021

Orrialdeak: 226-234

Biltzarra: International Conference on Corporate and Marketing Communications (25. 2021. Granada)

Mota: Biltzar ekarpena

DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Dialnet