El consumo socialmente responsable en el mercado colombiano

  1. Pascual del Riquelme Martínez, María Isabel 1
  2. Peñalosa Otero, Mónica Eugenia 1
  3. López Célis, Diana María 1
  1. 1 Universidad Jorge Tadeo Lozano - Colombia
Revista:
Cuadernos Latinoamericanos de Administración

ISSN: 2248-6011,  1900-5016

Año de publicación: 2015

Volumen: 11

Número: 20

Tipo: Artículo

DOI: 10.18270/CUADERLAM.V11I20.624 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Cuadernos Latinoamericanos de Administración

Resumen

Artículo cortoEl presente documento es una reflexión sobre parte de la investigación que se está desarrollando en la Universidad Jorge Tadeo Lozano, titulada “Medición y Caracterización del Consumo Socialmente Responsable: análisis comparativo entre Colombia y España”. El objetivo de este documento consiste en exponer y resumir la teoría existente sobre el consumo responsable a nivel mundial y a nivel Colombia específicamente, para así poder analizar y describir la realidad sobre el actuar de las empresas colombianas en el contexto sobre el tema abordado.

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