El consumo socialmente responsable en el mercado colombiano
- Pascual del Riquelme Martínez, María Isabel 1
- Peñalosa Otero, Mónica Eugenia 1
- López Célis, Diana María 1
- 1 Universidad Jorge Tadeo Lozano - Colombia
ISSN: 2248-6011, 1900-5016
Argitalpen urtea: 2015
Alea: 11
Zenbakia: 20
Mota: Artikulua
Beste argitalpen batzuk: Cuadernos Latinoamericanos de Administración
Laburpena
Artículo cortoEl presente documento es una reflexión sobre parte de la investigación que se está desarrollando en la Universidad Jorge Tadeo Lozano, titulada “Medición y Caracterización del Consumo Socialmente Responsable: análisis comparativo entre Colombia y España”. El objetivo de este documento consiste en exponer y resumir la teoría existente sobre el consumo responsable a nivel mundial y a nivel Colombia específicamente, para así poder analizar y describir la realidad sobre el actuar de las empresas colombianas en el contexto sobre el tema abordado.
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