The role of identity salience in the effects of corporate social responsibility on consumer behavior

  1. Marin, L.
  2. Ruiz, S.
  3. Rubio, A.
Revue:
Journal of Business Ethics

ISSN: 0167-4544,  1573-0697

Année de publication: 2009

Volumen: 84

Número: 1

Pages: 65-78

Type: Article

DOI: 10.1007/S10551-008-9673-8 GOOGLE SCHOLAR
La source de données: Scopus