The role of identity salience in the effects of corporate social responsibility on consumer behavior

  1. Marin, L.
  2. Ruiz, S.
  3. Rubio, A.
Journal:
Journal of Business Ethics

ISSN: 0167-4544,  1573-0697

Year of publication: 2009

Volume: 84

Issue: 1

Pages: 65-78

Type: Article

DOI: 10.1007/S10551-008-9673-8 GOOGLE SCHOLAR
Data source: Scopus