Estudio de las metáforas bélicas para conceptualizar el embellecimiento desde la perspectiva de género

  1. María D. López Maestre
Journal:
Cultura, lenguaje y representación = Culture, language and representation: revista de estudios culturales de la Universitat Jaume I = cultural studies journal of Universitat Jaume I

ISSN: 1697-7750

Year of publication: 2019

Issue: 21

Pages: 71-92

Type: Article

DOI: 10.6035/CLR.2019.21.5 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Cultura, lenguaje y representación = Culture, language and representation: revista de estudios culturales de la Universitat Jaume I = cultural studies journal of Universitat Jaume I

Sustainable development goals

Abstract

A particularly productive source domain at the conceptual level is that of war. It is used to conceptualise multiple fields such as love, politics, sports etc. In our opinion, this source domain also applies to beautification, generating the conceptual metaphor beautification is a war. Therefore, in this article, following a cognitive linguistics approach and from a feminist critical perspective, we study the source domain of war in relation to beautification, in order to explore if, as Márquez (2007) suggests, this source domain is productive in Spanish. The results obtained suggest that this domain is used in Spanish in relation to beautification, generating metaphorical linguistic expressions that show a way of reasoning about beauty and the body based on confrontation and war. These expressions conceptualise the body in a hostile form, attacked by both internal and external enemies and in constant need of conquest or defence to become beautiful or preserve its beauty. Ideologically this metaphorical conceptualisation might contribute to construct and maintain prevalent discourses and ideologies related to the feminine beauty ideal and the socio-cultural importance that traditionally beauty has held for women.

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Data source: Dialnet