Facebook as a dialogic communication tool at the most visited museums of the world

  1. Paul Capriotti 1
  2. José-Carlos Losada-Díaz 2
  1. 1 Universitat Rovira i Virgili
    info

    Universitat Rovira i Virgili

    Tarragona, España

    ROR https://ror.org/00g5sqv46

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2018

Título del ejemplar: Indicadores II / Libro electrónico

Volumen: 27

Número: 3

Páginas: 642-650

Tipo: Artículo

DOI: 10.3145/EPI.2018.MAY.17 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

Las redes sociales han alcanzado una presencia relevante en los programas de comunicación y están cambiando la forma de difundir información y dialogar entre públicos y organizaciones. Permiten un modelo más equilibrado y participativo de comunicación, basado en el diálogo y la conversación, no en la persuasión. El objetivo principal de este trabajo es evaluar cómo los museos utilizan Facebook para interactuar y dialogar con sus públicos. Este trabajo analiza si están utilizando esta plataforma para ser reconocidos como ‘museos 2.0’. los resultados indican que los museos que se han estudiado (los 100 más importantes a nivel global) tienen una actividad muy pobre en Facebook y no aprovechan todas las oportunidades que ofrece esta red social como medio interactivo y dialógico de comunicación.

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Información de financiación

This paper is part of the R+D competitive project about “The digital communication of the cultural heritage of museums” (CSO2011-25163), granted by the Ministry of Education and Science of Spain.

Financiadores

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Fuente de los datos: Dialnet