Facebook as a dialogic communication tool at the most visited museums of the world

  1. Paul Capriotti 1
  2. José-Carlos Losada-Díaz 2
  1. 1 Universitat Rovira i Virgili
    info

    Universitat Rovira i Virgili

    Tarragona, España

    ROR https://ror.org/00g5sqv46

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2018

Issue Title: Indicadores II / Libro electrónico

Volume: 27

Issue: 3

Pages: 642-650

Type: Article

DOI: 10.3145/EPI.2018.MAY.17 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Sustainable development goals

Abstract

Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as ‘museums 2.0’. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.

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Funding information

This paper is part of the R+D competitive project about “The digital communication of the cultural heritage of museums” (CSO2011-25163), granted by the Ministry of Education and Science of Spain.

Funders

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Data source: Dialnet