‘‘Once upon a brand’’storytelling practices by Spanish brands

Referencias bibliográficas

• Adawal, R., Wyer, R.S., The role of narratives in consumer information processing. Journal of Consumer Psychology 7:3 (1998), 207–245.
• Allen, C., Using content analysis to profile the blogosphere. Academy of Marketing Studies Journal 18:2 (2014), 181–192.
• Barker, R.T., Gower, K., Strategic application of storytelling in organizations. Toward effective communication in a diverse world. Journal of Business Communication 47:3 (2010), 295–312.
• Bennet, A., Royle, N., An introduction to literature, criticism and theory. 2004, Pearson Education Limited, United Kingdom.
• Beverland, M.B., Lindgreen, A., Vink, M.W., Projecting authenticity through advertising: Consumer judgments of advertisers claims. Journal of Advertising 37:1 (2008), 5–15.
• Bigné, J. E., & Royo, M. (2013). Metodología del análisis de contenido. In F. J. Sarabia (Coord.), Métodos de investigación social y de la empresa (pp. 503–521). Pirámide: Madrid.
• Boje, D.M., Stories of the storytelling organization: A postmodern analysis of Disney as Tamara-Land. Academy of Management Journal 38:4 (1995), 997–1035.
• Booker, C., The seven basic plots: Why we tell stories. 2004, London, Continue Press.
• Boozer, R.W., Wyld, D.C., Grant, J., Using metaphor to create more effective sales messages. Journal of Services Marketing 4:3 (1990), 63–71.
• Brown, S., Kozinets, R.V., Sherry, J. Jr., Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing 67:July (2003), 19–33.
• Chiu, H.C., Hsieh, Y.C., Kuo, Y.C., How to align your brand stories with your products. Journal of Retailing 88:2 (2012), 262–275.
• Connolly-Ahern, C., Broadway, S.C., The importance of appearing competent: An analysis of corporate impression management strategies on the world wide web. Public Relations Review 33 (2007), 343–345.
• Cooper, H., Schembri, S., Miller, D., Brand–self identity narratives in the James Bond Movies. Psychology & Marketing 26:6 (2010), 557–567.
• Deighton, J., Romer, D., McQueen, J., Using drama to persuade. Journal of Consumer Research 16:3 (1989), 335–343.
• Delgadillo, Y., Escalas, J.E., Narrative word-of-mouth communication: Exploring memory and attitude effects of consumer storytelling. Advances in Consumer Research 31 (2004), 186–192.
• Denning, S., Effective storytelling: Strategic business narrative techniques. Strategy & Leadership 34:1 (2006), 42–48.
• Escalas, J.E., Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology 14:1&2 (2004), 168–179.
• Fischer, W., The narrative paradigm: In the beginning. Journal of Communication 35 (1985), 74–89.
• Fog, K., Budtz, C., Yakaboylu, B., Storytelling – Branding in practice. 2005, Springer-Verlag, Berlin Heiddelberg.
• Gilliam, D., Flaherty, K.E., Storytelling by the sales force and its effect on buyer–seller exchange. Industrial Marketing Management 46 (2015), 132–142.
• Gilliam, D., Zablah, A.R., Storytelling during retail sales encounters. Journal of Retailing and Consumers Services 20 (2013), 488–494.
• Green, M.C., Brock, T.C., In the mind's eye: Transportation-imagery model of narrative persuasion. Green, M.C., Strange, J.J., Brock, T.C., (eds.) Narrative impact: Social and cognitive foundations, 2002, Lawrence Erlbaum, Mahwah, NJ, 315–341.
• Gregory, L.D., Fundraising and the elderly: A content analysis. Journal of Consumer Policy 37 (2014), 5–25.
• Guber, P., The four truths of the storyteller. Harvard Business Review 85:12 (2007), 52–59.
• Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., Multivariate data analysis. 5th ed., 1999, Prentice Hall Iberia, Madrid.
• Hegarty, j., Hegarty on advertising. Turning intelligence into magic. 2011, Thames & Hudson, London.
• Henning-Thurau, T., Malthouse, E.C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., Skiera, B., The impact of new media on customer relationships. Journal of Service Research 13:3 (2010), 311–330.
• Herskovitz, S., Crystal, M., The essential brand persona: Storytelling and branding. Journal of Business Strategy 31:3 (2010), 21–28.
• Hollenbeck, C.R., Peter, C., Zinkhan, G.M., Retail spectacles and brand meaning: Insights from a brand museum case study. Journal of Retailing 84:3 (2008), 334–353.
• Janssen, S., Van Dalfsen, C.K.A., Van Hoof, J.J., Van Vuuren, M., Balancing uniqueness and similarity: A content analysis of textual characteristics in Dutch corporate stories. Public Relations Review 38:1 (2012), 32–39.
• Kaufman, B., Stories that sell, stories that tell. Journal of Business Strategy 24:2 (2003), 11–15.
• Lombard, M., Snyder-Duch, J., Bracken, C.C., Content analysis in mass communication: Assessment and reporting of intercoder reliability. Human Communication Research 28:4 (2002), 587–604.
• Love, H., Unraveling the technique of storytelling. Strategic Communication Management 12:4 (2008), 24–27.
• Lundqvist, A., Liljander, V., Gummerus, J., van Riel, A., The impact of storytelling on the consumer brand experience: The case of a firm-originated story. Journal of Brand Management 20:4 (2013), 283–297.
• Mazzocco, P.J., Green, M.C., Sasota, J.A., Jones, N.W., This story is not for everyone: Transportability and narrative persuasion. Social Psychological and Personality Science 1:4 (2010), 361–368.
• Megehee, C.M., Woodside, A.G., Creating visual narrative art for decoding stories that consumers and brands tell. Psychology and Marketing 27:6 (2010), 603–622.
• Moore, S.G., Some things are better left unsaid: How word of mouth influences the storyteller. Journal of Consumer Research 38:6 (2012), 1140–1154.
• Morgan, S., Dennehy, R.F., The power of organisational storytelling: A management development perspective. Journal of Management Development 16:7 (1997), 494–510.
• Mossberg, L., Extraordinary experiences through storytelling. Scandinavian Journal of Hospitality and Tourism 8:3 (2008), 195–210.
• Muñiz, A.J., Schau, H.J., Vigilante marketing and consumer-created communications. Journal of Advertising 36:3 (2007), 35–50.
• Nacar, R., Burnaz, S., A cultural content analysis of multinational companies’ web sites. Qualitative Market Research: An International Journal 14:3 (2011), 274–288.
• Nudd, T., 7 basic types of stories: Which one is your brand telling?. Adweek, 2012 Available at: http://www.adweek.com/news/advertising-branding/7-basic-types-stories-which-one-your-brand-telling-144164.
• Okazaki, S., Do multinational standardise or localise? The cross-cultural dimensionality of product-based web sites. Internet Research: Electronic Networking-Applications and Policy 14:1 (2004), 81–94.
• Parson, A., Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal 17:2 (2013), 27–36.
• Reinstein, A., Trebby, J.P., How accounting educators can help improve their students’ writing skills. Journal of Education for Business 73:2 (1997), 105–113.
• Roper, S., Fill, C., Corporate reputation, brand and communication. 2012, Pearson, Harlow.
• Roznowski, J.L., A content analysis of mass media stories surrounding the consumer privacy issue 1990–2001. Journal of Interactive Marketing 17:2 (2003), 52–69.
• Schank, R.C., Dynamic memory revisited. 1999, Cambridge University Press, Cambridge.
• Schmitt, B., Zarantonello, L., Brakus, J., Brand experience: What is it? How is it measured? Does it affect loyalty?. Journal of Marketing 73:3 (2009), 52–68.
• Singh, S., Sonnenburg, S., Brand performances in social media. Journal of Interactive Marketing 26:4 (2012), 189–197.
• Smith, T., Brand salience not brand science: A brand narrative approach to sustaining brand longevity. The Marketing Review 11:1 (2011), 25–40.
• Spear, S., Roper, S., Using corporate stories to build the corporate brand: An impression management perspective. Journal of Product and Brand Management 22:7 (2013), 491–501.
• Stern, B., Classical and vignette television and advertising dramas: Structural models, formal analysis and consumer effects. Journal of Consumer Research 20:4 (1994), 195–214.
• Stern, B., Authenticity and the textual persona: Postmodern paradoxes in advertising narrative. International Journal of Research in Marketing 11:4 (1994), 387–400.
• Stern, B., Thompson, C., Arnold, E., Narrative analysis of a marketing relationship: The consumer perspective. Psychology and Marketing 15:3 (1998), 195–214.
• Taylor, S.S., Fisher, D., Dufresne, R.L., The aesthetics of management storytelling: A key to organizational learning. Management Learning 33:3 (2002), 313–330.
• Thompson, C.J., Rindfleisch, A., Arsel, Z., Emotional branding and the strategic value of the Doppelgänger brand image. Journal of Marketing, 70(January), 2006, 50L 64.
• Van Laer, T., Ruyter, K.D., Vsconti, L.M., Wetzels, M., The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers’ narrative transportation. Journal of Consumer Research 40:5 (2014), 797–817.
• Vedder, K., Corporate storytelling in two distinctive cultures: The presence of emotional and rational appeals in corporate stories on corporate websites of Spanish and British organizations., 2015, Master's thesis, Radboud University.
• Wachtman, E., Johnson, L.S., The persuasive power of story. Marketing Management 18:1 (2009), 28–34.
• Woodside, A.G., Brand–consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue. Psychology & Marketing 27:6 (2010), 531–540.
• Woodside, A.G., Sood, S., Miller, K., When consumers and brand talk: Storytelling theory and research in psychology and marketing. Psychology and Marketing 25:2 (2008), 97–145.
• Worth, S.E., Storytelling and narrative knowing: An examination of the epistemic benefits of well-told stories. Journal of Aesthetic Education 42:3 (2008), 42–56.
• Zhang, Y., Zinkhan, G.M., Responses to humorous ads: Does audience involvement matter?. Journal of Advertising 35:3 (2006), 113–127.