Análisis de la industria de contenido digitalValor del contenido utilitario frente al hedónico

Abstract

The digital content industry is considered as a strategic sector worldwide. This work analyzes, from a theoretical point of view, the main sources of value that digital content may offer to customers (functional value, emotional value and social value), distinguishing between utilitarian digital content and hedonic digital content. The main contribution of this paper is that it shows the possibilities of interactivity offered by the digital content as a key element regarding value creation for customers as well as the possible issues to consider when commercializing utilitarian digital content or hedonic digital content. Although the three ways of interaction (interaction among users, system-user/s interaction and content-user/s interaction) have potential for value creation for customers, authors empathize on system-user interaction as the backbone for the other forms of interaction. The paper may be of interest for information professionals and practitioners in the digital content industry.